FITATOO Yellow Tote Bag

Francesca Rinaldi is an Italian graphic designer with a solid background in branding and apparel artwork. She trained in Milan and Florence, working on identity systems, posters, and retail graphics before focusing on streetwear. For more than a decade she has created logos, typographic layouts, patches, and placement prints for tees, hoodies, joggers, and hats. Her process is precise and practical. She designs in Illustrator and Photoshop, tests layouts on real garment templates, and prepares files for screen print, DTG, sublimation, and embroidery digitizing. She pays attention to line weight, stitch paths, and thread density so embroidery comes out clean, and she builds print files that hold detail without causing production issues. Francesca also builds style guides and asset libraries so collections stay consistent from first drop to re-stock.
Francesca’s eye is shaped by daily life in Milan and Rome — café signage, stone textures, canal reflections, and gallery spaces. Her work leans minimal and polished, with calm color and smart spacing. She supports responsible production by reducing test prints, specifying durable placements, and choosing materials that last. At Fitatoo, Francesca brings steady craft to our graphics and characters, making designs that feel premium on the screen and even better on the garment.

Inspired by real trips through Valencia and San Sebastián. Sketches were made at sunny afternoon, feeling the easy pace. Colours and lines hint at pimentón spice. Simple look, rich story—this piece is worth the price.

We use more organic and recycled fabrics where we can. Strong build means you keep it for years. We keep routes short to lower transport impact. We pack with less plastic and more recyclable paper. Made to be worn often, not replaced.

Yellow Tote Bag stays special. Premium feel with good weight and refined finish. Made for daily use: clean build and lasting shape. A smart buy that lifts your style and lasts.